Why the Data Warehouse is Your Most Powerful Marketing Tool -- Tejas Manohar // Hightouch
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
The Importance of Data Literacy in Marketing
Is it a data literacy question? Or is it a tooling and understanding how to take advantage of technology problem? I don't think every marketer needs to go learn SQL. What's more important is actually just the ability to understand data, to have data literacy,. To embed data and analytical thinking into your day-to-day life. And that's what we've been focusing on on a high touch.
Play episode from 07:14
Transcript
