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Brent Dykes: People Hear Statistics, But they Feel Stories

FP&A Today

CHAPTER

Evolving Analytics in Finance

This chapter explores the transformation of analytics in finance, tracing the speaker's journey from early business intelligence to advanced technologies like machine learning. Emphasizing the need for data literacy and the importance of storytelling, it discusses the challenges organizations face in cultivating a data-driven culture. The chapter advocates for executive sponsorship and collaborative strategies to improve decision-making and trust in data insights.

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