Growth and Go-To-Market with Brian Balfour and Pascal Levy-Garboua
Village Global Podcast
00:00
Finding the Right Customers and Leveraging Network Effects
The chapter discusses the importance of targeting customers that align with the target market and can provide valuable feedback. It also highlights the benefits of leveraging network effects by selling to other companies in the same network. The chapter includes a brief example of a company, Checker, and their success in signing major clients.
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