3min chapter

How to Win podcast with Peep Laja cover image

Six tips for building your business with Jellyfish's Kyle Lacy

How to Win podcast with Peep Laja

CHAPTER

The Third Lesson on Revenue Versus Brand

Customer feedback is a superpower. If you don't know what they're thinking, you might be sending out irrelevant messages that nobody cares about for years. I believe marketing should be revenue generating revenue or pipeline first and then making the brand investments once they've figured out the revenue side. Revenue gives you a seat at the table as a marketing leader.

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