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11min chapter
Future-proofing media
The Media Show
Navigating the Future of News Media
This chapter examines the challenges and strategies faced by news organizations in the digital age, particularly focusing on Sky News' vision for a premium video-first newsroom. It discusses the evolving media landscape, audience engagement, and the balance between free and subscription content, while highlighting the necessity for innovation in a competitive environment. The conversation underscores adapting to consumer preferences and the successful transition from print to digital for future profitability.
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Discover
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