We want to understand the reason why we're doing it. Why does that matter so much? Well, i'll tell you why. Because anything that we do that is worth doing will have a genuine, meaningful impact on our lives and maybe the lives of others. So purpose is really, really important. And when you bump up against road blocks and adversity, whether you saw them coming or not, when things get really hard, when you get dropped to your knees,. The bigger the picture is, the more deeply meaningful it is, the more likely it is that you will reach that place.

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