Create Your Culture Playbook - Brian Kight
Coach and Coordinator Podcast
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Coaches, Is It the Model of Discipline?
The experience you deliver as a coach is going to shape the behavior of the athlete. The word core means heart, so what core is actually Latin for heart,. It's not center, it's not important. It's literally heart. A core value is a value that is at the heart of your program. If you ask an athlete to buy in to the core value, what are you asking that athlete to do? You're asking the athlete to put that value on his heart.
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