The Fundamental Flaws of Social Media

When Twitter was on a roll, getting ready to go public, they had a decision in front of them. They could have gone to their 30,000 most powerful users and said you can be one of the founding members for $20 a month. To go from 30,000 to 300,000 paying users would have been easy. At that point, they're making a profit of $70 million a year. Instead, they're building a platform where the user and the customer are the same.