Creating NFTs

I think the problem that we're both landing on is this one around creator intent and mismanagement of expectations. They will be incentivized to keep things in house and have those royalties prevented. So it's tragedy of the commons type stuff. It's fun to watch. And so I don't think it's over. There will just be that airline rewards program that a lot of people will say there's going to be a ton of value here if I continue to pay royalties as this stuff happens.