Intro

Officially, Jake Thomas is a digital marketing expert who runs a newsletter. Unofficially, he’s YouTube’s biggest title nerd.

After years of honing his skills, he understands how to use psychology to get people’s attention and convince them to click. He’s written titles for videos that have gotten over 100,000,000 views on YouTube, and he runs a channel with less than 20 videos but around 100k subscribers.

In this fascinating interview, he shares the psychology behind successful titles, headlines, and ideas for everything from YouTube videos and email subject lines to blog posts and tweets.

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