AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest]
Adspend with Ash Melwani and Rabah Rahil
Is There a Better Way to Build Word of Mouth?
Kenny: Do you think that more e-commerce and consumer products brand would be better off if they took maybe more of a tech approach and didn't go paid advertising right out of the gate? Robin: I think it's a great idea, but AOV is very, very different. Kenny: For something like us, it's like, all right, well, I'm selling a $40 college in protein. I need a good amount of customers to scale. And so that's absolutely what we've done as a tech platform is just get hands on with as many customers as possible,. Robin: You know, once the business starts to grow, then you can start to layer on
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode