EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest]
Adspend with Ash Melwani and Rabah Rahil
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Is There a Better Way to Build Word of Mouth?
Kenny: Do you think that more e-commerce and consumer products brand would be better off if they took maybe more of a tech approach and didn't go paid advertising right out of the gate? Robin: I think it's a great idea, but AOV is very, very different. Kenny: For something like us, it's like, all right, well, I'm selling a $40 college in protein. I need a good amount of customers to scale. And so that's absolutely what we've done as a tech platform is just get hands on with as many customers as possible,. Robin: You know, once the business starts to grow, then you can start to layer on
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