
Why We Began Productizing Agency Services
Owning the Outcome
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Introduction
Agency unfiltered is a bi weekly web series in podcast that interviews agency owners. John kelleher and lucy seymour are directors of e s m enbound, a London base agency. Using the adage, how you sell is why you win, they made a move to productize their agency services. Clients can buy individual services and products a la cart with no retainer commitments,. In frictionless cancellation. Learn more about their decision to make this pivot, their early successes and their lessons learned in this episode of agency unfiltered.
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