8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story
Unseen Unknown
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Is There a Generational Shift?
I think that the younger people are going to come out of this more conservative about their life style and how they live. We've just been very spoilt for decades. This isn't like the first time world has gone through a scenario, you know. But our older generations have experienced that for the first time anyone's gone through, even a pandemic. I feel like brands like preppynd and others, there they've created kind of a new category of planning that is not just purely utilitarian, but also somewhat emotional as well. So i think that we're seeing that, especially in the stores that are carrying us e now,. Being on ovras giff list in 20 19,
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