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13min chapter
#22 Business Wargaming | Praxisnahe Strategieentwicklung mit Thorsten Schiffer, Schiffer Consulting, HSG, HWZ
Digital Success | Erfolgreich den Wandel meistern
Strategieentwicklung durch Business Wargaming
Dieses Kapitel untersucht Business Wargaming als innovative Methode der Strategieentwicklung, die Unternehmen hilft, Unsicherheiten im Markt zu antizipieren. Anhand eines Beispiels aus der Pharma- und Kakaoindustrie wird die Bedeutung strategischer Partnerschaften und Ökosystemstrategien hervorgehoben.
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