The Power of Direct Mail

Gloria Borger: I love the story about the lady with the letter in her Bible because that is why we love direct mail. We did a deal last year where the owner of the property had died and the brother came in to clean up the house. And sure enough, on the kitchen table was a letter from our company. He picked it up, called us, we signed it around that day and we closed on the house two weeks later. That is the power of direct mail. No one else would have ever been able to get that deal because it wasn't anybody else's car.

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