Money 2.0: Let's Go Shopping!
Hidden Brain
00:00
Authenticity Connections: Brands and Identity Connections
Shunker: I felt like i a fool in that relationship with his brand, because i was trying to reinforce and express all these values that turned out not to be true. You conducted a study with amitha batachargi and jonathan burman, how we sometimes de couple pro matic aspects of a brand with the things that we admire about the brand. If lance armstrong had been caught stealing rather than doping, i'm wondering if you could have decoupled your admiration for lanceArmstrong the athlete, with your distaste Was it the fact that the unethical behaviour was in the same domain as his accomplishment that made them difficult to disentangle? Sh
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