3min chapter

99% Invisible cover image

Chick Tracts

99% Invisible

CHAPTER

The Rise and Fall of Chick Tracks

Jack Chick's decision to cut his comic books down to pocket size booklets helped launch Chick tracks out into the world. He pioneered a successful formula by mashing up grabby propaganda comic art with Bible verses and evangelical messaging. The newly reformatted comics were perfect tools for proselytizing.

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