What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs
Conversion Tracking Playbook
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Facebook's Venn Diagram of Event Tracking
Facebook wants to receive all of your events. They need that data so they can help match activity from your site back to views and clicks within the Facebook platform. But if it doesn't have or has limited amounts of user matching data, then Facebook won't be able to attribute any activity from yourSite back to a campaign. So this thing direct, non traffic and GA where it's just it's a void.
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