Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Importance of Communication in Startups
The best in France did a mistake one day but it was a mistake that they did with a good intention. They sent the same email to everybody and immediately we had a bad bus for a guy i know by the way. It's also at the moment you are launching you don't have twice the occasion to do a good first impression. You need the right branding the right communication so see apple the non-shop appletty is a good example.
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