Measurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment
Conversion Tracking Playbook
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DAS IT for Europe? What's the Difference?
There is nothing directly there. The difference in Europe and in US is that in many European countries they are not selling that strong on Amazon. So you really need to have an internal data team to figure out all of that. And that becomes a barrier for those like mid range brands. Do you see anybody starting to build their own data warehouse? Yes, our biggest customers are definitely there. But then you are typically in the race that you are selling more than 50 million online a year. I know like few that are in the range of 20, 30 million annually are going there.
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