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Zuboff's PostScript to Control Societies
Zuboff shows how Sergey Bryn, and those guys at Google, had a communalist, communal art idea of what Google was. So there are so many things that we need to understand about the infrastructure of surveillance capitalism. But don't not read Zuboff. Don't think just because you're the fewer people like this, and academia now, but they're not reading Zuboff still.