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#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry

Business of Story

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The ABT Is a Ghostbuster

The ABT is like a ghostbuster. You can put them in your emails and send them out there. You don't get ghosted as much as you used to. But so then the other element of getting success at the asset management level is what if you do use our technology? It's monitoring and trending and doing analysis on all of these machines. And really, that's what you have to tell senior management. We need to take action on this machine because if we don't, your share price is going to drop.

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