2min chapter

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

PLG Masterclass - Product Market Fit

Sun: You can build great product led companies around complex products with multiple stakeholders or a high degree of commitment needed. But you need to be extremely mindful and intentional about your strategy as you go about this, he says. "If you don't have that clear strategy, just being a product led company with a self-serve experience is not going to get you very far," Sun adds.

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