4min chapter

Founders cover image

#98 Enzo Ferrari (the making of an automobile empire)

Founders

CHAPTER

How to Build a Company That Makes You a Billionaire

At 42 Ferrari wanted to persuade the outside world that the degree of celebrity he had achieved was a legitimate consequence of his stubborn work. In establishing a new company, Enzo remembered what he had learned from his father and he did not look for any partner. James Dyson spent 14 years developing Hoover vacuum before owning 100% of it after many failed partnerships. The book is almost 1,000 pages long; I'm leaving a lot out.

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