How to Create a Visual Brand Identity for Your Business

I love Charlotte North Carolina, but I don't even live there. So the first thing I would say is like, your business is so cool because it's a lot of what women love: fashion and occasion. You could really start to think like a content creator for your business. Like nobody wants to read your newsletter. Fashion is visual. And you're creating a visual brand identity for someone in a way that doesn't require them to own the piece of clothing or the handbag or the shoes or whatever it may be. But that you're allowing them to envision themselves in this one night and you're making it possible.