3min chapter

Speaking of Psychology cover image

Encore - Unlocking the mysteries of smell, our most underappreciated sense, with Pamela Dalton, PhD

Speaking of Psychology

CHAPTER

What Is the World's Worst Smell?

Before covid, you were perhaps best known for your research on the world's worst smell. Theodor is an odor that virtually everyone would find repulsive. We don't have any real evidence that there are hard wired and innate aversions or preferences for smell. Id collected hair from my hairdresser and burned that, and we captured the odor into matrix. And it really did revolt everyone who smelet it.

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