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Rewind : Mastering the 'State of Being': Michelle Quinonez's Approach to Business and Success

Building the Premier Accounting Firm

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How to Communicate Value to Prospects and Clients

The five services that we describe are engage and manifest, understand accounting, increase revenue, improve profits, build value. The business owner is really drawn to those first three things and they're willing to pay for those. And then when you're talking about improving profit, you can help me improve my profit, keep more money. So it's all this philosophy of profit first, what I refer to as making profit intentional and deliberate.

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