How to Become a Billion-Dollar Marketer (Expert Interview)
Jess Iandiorio is the Chief Marketing Officer at Starburst, an analytics startup valued at $3.3B. She's held marketing leadership positions at Mirakl (Valued at $3.5B), Drift (Exited to Vista Equity Partners for $1B), Acquia (Also exited to Vista Equity Partners for $1B+), and Endeca (Acquired by Oracle for $1B+). Jess is an expert on go-to-market strategy and category creation, is a start-up addict, and loves to build high-performing teams. Jess co-authored The SaaS CEO's Guide to Happier Customers where she created a framework for a Go-To-Customer (GTC) strategy as the next era for SaaS growth. Jess is also a passionate advocate for diversity in tech, and making start-ups family-friendly. Her most recent work focuses on an unfair judgment passed on many women which prevents their growth which she calls "She's Not Strategic" or SNS Disease. Her articles can be found on Fast Company, Venture Beat, and The Startup.
Follow and connect with Jess on LinkedIn here:
https://www.linkedin.com/in/jess-iandiorio-514859/Key Takeaways:
-When seeking an extremely successful company to work for, look for a large market, a differentiated product, leadership you want to work for, and long-term financial stability.
-Investing in paid LinkedIn marketing allows you to target precisely, and paired with metadata, to scale your spend for tighter management of ROI and lead flow.
-When advancing into a billion-dollar market, be pragmatic in your approach, focus on your ideal customer profile, and identify what winning looks like in each unique industry.
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