12min chapter

My First Million cover image

The Secret Founders Of +$1,000,000,000 Brands

My First Million

CHAPTER

Infomercial Success: Keeping Viewers Engaged

They discuss the success of a well-known product, Proactive, and its infomercials that captivated audiences. They highlight the guiding principle of keeping viewers engaged and not changing the channel, which was crucial for their marketing strategy. The conversation also delves into a story of a cyber safety product that transformed into a successful business by tapping into the need for speed and rebranding as 'double my speed'.

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