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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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The Importance of Understanding Your Ideal Client

Architects often think that the differentiator is design. "I struggle to see the difference between design in terms of, and I've got a very refined eye," he says. It could be things like your ability to maintain budget or stay on time,. Or you have a specific, you specialize in sustainable design.

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