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2min chapter
The Crazy Job of Being Logan Paul's Editor (Hayden Hillier-Smith Interview)
Created with Jon Youshaei
How to Negotiate Voice and Style With Editors
Hayden: I'm asking these questions also for creators working with editors, like negotiating voice and style to find the unique vlogs that we saw. One of my favorite things that I did that was unique is, do you know about light motifs? No, tell me. That's a character's theme tune. And so Logan did do repeatable content. So it would be like having a goofy fight with his, with his roommate, Evan, or he would be doing a particular type of action. This was also me following the philosophy of meme culture as well.
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