Brand Battles: Coca-Cola vs. Pepsi

This chapter investigates the intense rivalry between Coca-Cola and Pepsi, focusing on Coca-Cola's superior branding strategies and market dominance. It highlights the significance of mental and physical availability, revealing how effective advertising and distribution play pivotal roles in consumer access. Additionally, the discussion critiques brand loyalty, emphasizing that revenue often derives from casual buyers rather than advocates, and explores emotional connections consumers form with brands like Patagonia.