Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
The True Impact of Influencer Marketing
The true impact of influencer marketing is two approaches to it. If you are trying to build awareness, you can use influencers to build awareness. The devil is in the details when you're using somebody else's audience and credibility that they've built up. It really depends if you're trying to do direct response or not. Are there any campaign strategies, any specific platforms? Is it better than TikTok, which is better than Instagram? Where are the cool kids hanging out these days?
Play episode from 08:55
Transcript
