How to Build a Customer Development Strategy for a Crypto Kitties Company

Welcome to StartUp Health NOW, the podcast where we celebrate the entrepreneurs and innovators who are transforming health.

As we’ve reported recently, the health tech funding landscape has tightened in the last year. In other words, it’s harder to raise money for your business. But there’s an upside to this cooler market: There’s a heightened emphasis being put on the fundamentals of business like cash flow and profitability. That means less noise being generated around innovations that turn out to be smoke and mirrors and more focused on smart, sustainable business ideas. That’s good news for the right kind of founders, the ones we call Health Transformers.

But, it still isn’t easy. When a startup is facing an ever-shrinking runway and having to show strong revenue numbers, it can be difficult to take the time to formulate a cohesive sales strategy that allows the business not only to survive the long sales cycle in healthcare, but thrive long term as it seeks to achieve its audacious health moonshot.

To help founders tackle this challenge head on, we invited Collin Stewart, the CEO of Predictable Revenue, to join us for a recent Fireside Chat. The conversation was hosted by Jamey Edwards in front of a live virtual audience of founders from the StartUp Health portfolio. They cover themes like being radically open to market feedback and even pull some wisdom from Collin’s days as a professional musician.