4min chapter

StartUp Health NOW Podcast cover image

Inside Healthcare Sales: Building a Revenue Strategy for Your Health Moonshot

StartUp Health NOW Podcast

CHAPTER

How to Build a Customer Development Strategy for a Crypto Kitties Company

I had an offer at the end of every customer development interview because I said, Hey, I've got a rough idea of what I wanted to do. And so it was Mac Jordan at James and we had all these people. I did five interviews and I got seven paying customers out of those first five interviews. It was that feeling of like you've been pushing a giant rock up a hill. You're like, Oh, is it? It's so much lighter than it used to be. That's kind of feels nice. Then by the fifth interview where I had seven customers, it was rolling downhill and I was running after it.

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