Gender Disparities in Basketball Compensation

The chapter explores the stark contrast between the popularity and ticket demand for women's basketball featuring stars like Caitlin Clark, and the significantly lower salaries these players receive compared to their male counterparts in the NBA. It delves into the gender pay gap within professional basketball, highlighting the challenges faced by female players in securing fair compensation and endorsements despite their market value and audience draw. The chapter also discusses the societal constructs affecting the marketability of women's sports and advocates for restructuring compensation models to address the gender pay disparities in sports.