The Punk Rock MBA cover image

Zack Telander (YouTuber)

The Punk Rock MBA

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Navigating Content Creation and Audience Connection

This chapter explores the evolution of a YouTube channel focused on music appreciation, emphasizing the shift towards enhancing audience enjoyment over technical theory. The discussion addresses the challenges of maintaining authenticity while navigating trends and audience expectations, and highlights the importance of promoting newer artists. Additionally, it encourages content creators to engage thoughtfully and constructively with their audience to foster positive relationships and self-reflection.

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