The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO CREATIVE SELLING IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Get a Conversation Going With a Customer

How do you get that conversation going with them? Sure, I think the thing is on their side. You have to be the one to put the elephant in the room and lay it out. And then you show depth. "You don't just give them the high level," he says. "You give them a little bit of deeper understanding"

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