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The Influence of Emotions on Memory and Decision-Making
This chapter delves into how memories associated with strong emotions are more resilient, focusing on relevant information, while less important details may be forgotten or altered over time. It explores how our current mood affects the memories we recall, with happy moods leading to the recollection of positive events and negative moods to remembering negative events. Additionally, the discussion highlights how biases can subtly influence behaviors through repeated exposure to stimuli, impacting choices from simple consumer preferences to more complex societal judgments.