I was crushed when we spelt Pablo pacasso's name wrong on the front cover of our first documentary. My background a dislikes, you know, be feeling stupid in this world. I faced it head on and arguely - i went on to probably do one of the best keynote speeches i've ever done. And without throwing anybody else unte the buss, the designer or the spell check or anybody else, i took complete ownership of it which i think allowed me to get beyond it much more.

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