The most expensive thing is ads and the cost of ads goes up this time of year. So how do you get more traffic for less spend? You have to create shit that gets shared on its own. And basically it's just using data that they already have or data that's either third party in their case where they just like Google whatever and figure it out. Or if you're a brand and you have order data on what people are ordering of certain demographics, there's an easy opportunity to create content there.
This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.
Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.
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Timestamps:
0:00 Intro
01:08 The Twitter Musk Debate
05:10 Twitter’s Winners and Losers
10:13 Setting Fire To Your Own Fortune
12:23 The Trump Prediction
16:54 The Absolute Worst
19:01 Exposed
26:53 Yelp For Influencers
30:09 What Goes Down, Must Go Down?
33:11 How To Win The Game