S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route
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How to Get More Traffic for Less Spend
The most expensive thing is ads and the cost of ads goes up this time of year. So how do you get more traffic for less spend? You have to create shit that gets shared on its own. And basically it's just using data that they already have or data that's either third party in their case where they just like Google whatever and figure it out. Or if you're a brand and you have order data on what people are ordering of certain demographics, there's an easy opportunity to create content there.
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