How to Use Messenger F Instagram to Reach Your Best Users

We were looking more at shareability, for example, on stories, right? Like what a lot of apps do is like you've got something nice that you think someone would share their story. We came from that realization that we need to move away from that type of shareability and really focus on how can we engage with people on that messaging level or the one-to-many. It started with something that we call team up. We know that most people say with someone else. I think it's like 80% in the UK of people buy it with someone else when they buy their first home. So we created this feature where the app becomes like two player mode. And you both

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