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The Rule of One | Ep 262
The Game w/ Alex Hormozi
The Rule of One
The rule of one applies to almost everything, but especially to communication and sales messages. When you're writing copy for an advertisement or a landing page, the sub bullets should only be bullets that reinforce the singular message/arguadly the most important concept. And so i've been it was so important to me i wrote it down and i have it right in front of my computer,. It means that you're looking for the one big idea, the one compelling message That has to be easy to understand, easy to believe, and interesting or unique.
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