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It’s The Most Taboo Business Model We’ve Ever Seen

My First Million

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The Evolution of Parenting Support Online

This chapter explores the journey of Dr. Becky, a psychologist who turned her mental health struggles into a flourishing online parenting community, exemplified by her business, Good Inside. It discusses successful marketing strategies on social media, the dynamics of influencer personas, and how authenticity plays a crucial role in establishing trust with audiences. The chapter also addresses the competitive landscape of online parenting courses and the innovative tactics used in the health and fitness industry to generate significant revenue.

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