537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]
The Foundr Podcast with Nathan Chan
Strategic Launch of Whoop
This chapter explores the strategic decisions in launching the Whoop health and fitness tracking product, focusing on its subscription model and partnerships with elite athletes like LeBron James and Michael Phelps. It emphasizes the importance of authentic endorsements and targeting influential personal trainers to validate the product's effectiveness and enhance its brand positioning within the athletic community.
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