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How to Launch a Book in December
There's a general idea that if you sell 10 to 15, and I've heard sometimes as high as 20,000 books in that first week, you will most likely be on the best seller list. You're using a specific number of 10,000 copies there. That's the number I hear oftentimes in book circles. Now it would be hard for me to compete against atomic habits on a good day. Impossible to compete against a book with the word habits in it.