#105 - Start Me Up (with Bob Cousins)
CISO Tradecraft®
00:00
The Importance of Marketing in a Startup
It's very important to know who is in charge of the company, he says. If you have a salesperson in charge, "the company will spend its entire time chasing the last person that said no and modifying the product for it" The CTO has to interface with marketing and technical people to make sure that everything is rationalized against that vision.
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