On Design with Justyna Green cover image

Hella Jongerius on experimentation, weaving and our obsession with the new

On Design with Justyna Green

CHAPTER

The Importance of Knowing Why We Are Creating New Things

I wanted to talk about the concept of beyond the new which you've referenced a few times now. The importance of knowing why we are creating new things, why we are bringing them to life and why now. I wonder what do you think we have enough of at the moment in the world in design? What is there still space for and we urgently need to address?

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