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Torchy's Tacos: Mike Rypka

How I Built This with Guy Raz

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Taco Trials: The Early Struggles of a Food Business

This chapter explores the challenging beginnings of a taco business, detailing the financial struggles and limited menu offerings that shaped its inception. Through grassroots marketing and community engagement, the founders navigated skepticism and built a loyal customer base, even incorporating innovative strategies like a pumpkin patch to boost sales. The narrative highlights the relentless pursuit of entrepreneurial dreams amid uncertainty and the unexpected turns that can lead to success.

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