Is There a Lot of Opportunity for People Who Aren't a Media Company?

Not every company monetizes like a media company yet. And there's a lot of opportunity there for people who aren't but should. Hockberry, right? They sell shirts. But they've got a huge email list. Why are they not advertising on top of their ecom newsletters? I don't know. You think you think it would cannibalize like purchases on the ecom stuff? I have no idea. It could. The problem is that everybody being a media company is going to turn into basically the creator problem.