Intro

B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base.

Bonni DeWoskin is a fractional CMO specializing in health and age tech. She shares her deep experience of B2B2C and how to do it well.

In this episode, you will learn:

• The definition and importance of B2B2C marketing in health tech
• Strategies for balancing B2B and B2C
• How to view the customer journey holistically
• Tips for leveraging B2B partners as channels to reach end consumers
• Budgeting considerations for B2B2C marketing
• Technology considerations, including HIPAA compliance
• Best practices for creating detailed customer journey maps
• The importance of tailoring messaging for both B2B and B2C audiences

I learned a lot. I think you will, too.

Peace

Adam